Civilized Cycles


Civilized Cycles


The Mission

A global team of designers, engineers, and technologists have come together to realize the vision of Civilized Cycles. Our mission is to build the most ‘civilized’ ebikes in the world, for the world.

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Zachary Schieffelin

Founder & Chief Executive Officer

Zach is a lifelong rider, mechanic, and builder. Founder and CEO of Vespa Soho (largest Vespa dealer in the U.S. after 3 years of operation), he has twelve years experience in scooter, motorcycle, and bicycle retail sales, service and management.

He has eight years experience with ebikes and electric motorcycles and is a graduate of the NYU Stern School of Business. Zach is based in Portland, OR and NY, NY.

Marc Liu

Chief Revenue Officer

Marc Liu  spearheads Civilized Cycles’ go-to-market strategy, overseeing all aspects of sales and business development. Marc brings over a decade of brand and marketing experience with brands such as Turtle Bay Resort, Stoli, UFC, and The Halal Guys.

Prior to Civilized Cycles, Marc Liu was Head of Strategy and Operations at ELMNTL, a creative agency serving hospitality, travel, spirits and lifestyle brands. 

Marc holds an Master in International Affairs from Columbia University and Sciences Po Paris.

Mike Fritz

Director of Production & Engineering

Mike is considered by many to be ‘Father’ of American ebike industry. After 17 years as Director of Engineering at Schwinn Bicycle Company, Mike served as VP of Product Development at EV Global Motors, Lee Iaccoca’s Chrysler backed electric bike initiative in the early 2000’s. He later held similar roles at Ultramotor and WaveCrest, two of the most technically advanced ebike pioneers, and has spent the last 7 years as consultant to top brands. Mike will manage all aspects of production, supply chain, and quality assurance.

Mike holds a Bachelor of Science in Mechanical Engineering from Marquette University, and a Master of Engineering Management from Northwestern University.

Zoltan Kiss

Design Engineer

Zoltan is an engineer with more than 10 years of experience, ranging from small gadgets to pure industrial products.

He believes in the harmony between the look and functionality and prides himself in creative solutions.

Zoltan holds an MSC in industrial design, and is based in Budapest, Hungary.

Nick Rau


Nick is a senior engineering leader with Nielsen, with extensive experience leading startups and the development of software products. Nick is also an active startup advisor with a particular interest in technologies that have the potential to reshape our world and behavior in ultimately positive outcomes for our long term sustainability.

He graduated from the University of California at Berkeley and the University of Illinois at Urbana Champaign with degrees in electrical engineering and computer science and lives in San Francisco.

Stuart Morrison


Stuart is the SVP, Marketing Technology at Take-Two Interactive Software, Inc. With expertise in software, communications, and current state of the art, Stuart advises Civilized on advertising technology, marketing, and marketing and communication systems.

Arthur Orduna


Arthur is the Chief Innovation Officer at Circumference Group. Previously he was the Chief Innovation Officer for Avis/Budget Group. Arthur has extensive experience in the shared mobility space as part of the team that helped launch ZipCar.