Zachary Schieffelin

- Founder, CEO

Zach is a lifelong rider, mechanic, and builder. Founder and CEO of Vespa Soho (largest Vespa dealer in the U.S. after 3 years of operation), he has twelve years experience in scooter, motorcycle, and bicycle retail sales, service and management.

He has eight years experience with ebikes and electric motorcycles and is a graduate of the NYU Stern School of Business. Zach is based in Portland, OR and NY, NY.

Mike Fritz

Director of Production and Engineering

Mike is considered by many to be ‘Father’ of American ebike industry. After 17 years as Director of Engineering at Schwinn Bicycle Company, Mike served as VP of Product Development at EV Global Motors, Lee Iaccoca’s Chrysler backed electric bike initiative in the early 2000’s. He later held similar roles at Ultramotor and WaveCrest, two of the most technically advanced ebike pioneers, and has spent the last 7 years as consultant to top brands. Mike will manage all aspects of production, supply chain, and quality assurance.

Zoltan Kiss

- Design Engineer

Zoltan is an engineer with more than 10 years of experience, ranging from small gadgets to pure industrial products.

He believes in the harmony between the look and functionality and prides himself in creative solutions.

Zoltan holds an MSC in industrial design, and is based in Budapest, Hungary.

Nick Rau

- Advisor

Nick is a senior engineering leader with Nielsen, with extensive experience leading startups and the development of software products. Nick is also an active startup advisor with a particular interest in technologies that have the potential to reshape our world and behavior in ultimately positive outcomes for our long term sustainability.

He graduated from the University of California at Berkeley and the University of Illinois at Urbana Champaign with degrees in electrical engineering and computer science and lives in San Francisco.

Amanda Rosenburg

- Advisor

As User Experience Research Lead at Google for Education, and in her former role as Director of Learning at Tiggly, Amanda has extensive experience with consumer research and product development  in both startup and Fortune 100 environments.

Brent Meyers

- Advisor

Brent was the National Sales Manager BMC-Racing (STROMER ebikes) and the former head of U.S. sales and service for Ultramotor ebikes.

With over 7 years experience in U.S. premium brand ebike industry, Brent provides valuable industry, product, and market perspective and channel experience.